Producer duo Rusha & Blizza have signed a new partnership with Believe, marking another step in the growing internationalisation of India’s independent electronic scene. The deal, led by artist manager Sarthak Kush, is positioned as a long-term collaboration aimed at scaling the duo’s genre-fluid sound and opening up global opportunities.
Known for blending Indian textures with contemporary production, Rusha & Blizza have built a steady reputation for experimental yet accessible electronic music, with a catalog that spans cinematic instrumentals, hip-hop collaborations, and club-ready cuts. The partnership with Believe is expected to focus on artist development, cross-border collaborations, and digital strategy.
“We are excited to partner with Rusha & Blizza,” said Shilpa Sharda, Director of Artist Services, India and South Asia at Believe. “Their sound is fresh, bold, and globally relevant. This is not just a short-term release cycle, it’s about long-term growth and creative investment.”
For Believe, the deal reflects a broader commitment to non-film music markets in India, especially genres like electronic and hip-hop that have historically operated outside the Bollywood ecosystem. It also comes at a time when Indian producers and beatmakers are increasingly finding space in global sync opportunities, festival line-ups, and streaming-led discovery formats.
“This isn’t just a deal. It’s a signal,” said Sarthak Kush. “Indian electronic music is no longer just emerging, it’s evolving, and ready to scale.”
New music from Rusha & Blizza is expected later this year, with rollout plans reportedly including international features, multi-format releases, and digital-first campaigns.
