Universal Music India has signed an agreement with the folk-electronic duo Rusha & Blizza, marking the first acquisition of an Indian electronic artist’s entire catalogue, which includes 34 tracks.
While financial details are confidential, industry insiders consider it a significant milestone in music acquisitions.
Alfa Records played a crucial role in nurturing the duo’s fanbase and positioning them for global recognition, paving the way for their transition to Universal Music India. Sarthak Kush, from Alfa Records, views this success as a reaffirmation of his commitment to fostering Indian music excellence.
This acquisition marks a significant moment for Indian music, illustrating the growing global recognition of Indian electronic music. It also serves as an inspiration for aspiring Indian electronic music producers, showcasing the potential within the genre.
The collaboration between talented artists and strategic support from Alfa Records and Universal Music India sets the stage for future possibilities, highlighting the potential of the Indian electronic music scene.
