Madverse Music Group has raised growth capital in its first institutional funding round, bringing on music industry entrepreneur Willard Ahdritz as lead investor and future board member as the company looks to expand its technology and artist services business globally.
The investment is being led by c, the investment vehicle of Ahdritz, founder and chairman of Kobalt Music Group. The round also includes participation from Mohnish Sani and Suraj Sani of SumoSan Ventures, Ashish Jain and Sidharth Kohli of 10X Global, and Vijay Sajjanhar of Marigold Capital.
Founded in 2023 by Rohan Nesho Jain, Madverse has positioned itself as a technology platform serving independent artists and labels through music distribution, rights management, publishing, marketing and fan engagement tools. The company says the new funding will be used to accelerate investment in AI-powered technology, artist services and global expansion.
According to Madverse, its platform currently serves more than 200,000 independent artists and labels across 45 countries. The company says music distributed through its ecosystem has collectively generated more than three billion streams across digital platforms.
The investment marks a significant endorsement from one of the most influential figures in the modern independent music business. Through Kobalt, Ahdritz helped pioneer a technology-led approach to music rights administration and creator services, while also launching businesses such as AWAL and amra that reshaped how independent artists and rights holders access global infrastructure.
Madverse enters a market where independent music continues to grow both in India and internationally, creating demand for tools that allow artists to distribute, monetise and manage their rights while retaining ownership of their work.
The company’s roster includes artists such as Nucleya, Neeti Mohan, Rishabh Rikhiram Sharma, Sukriti Kakar, Prakriti Kakar, Karan Kanchan, Phenom and Arpit Bala.
Commenting on the investment, Jain said Ahdritz’s involvement represented a major milestone for the company as it builds infrastructure for independent artists from India and beyond.
Ahdritz said the next generation of music companies would help establish new global centres for the music business and pointed to Madverse’s growing technology platform and creator ecosystem as key reasons behind the investment.
The transaction remains subject to customary closing conditions. Upon completion, Ahdritz will join Madverse’s board of directors.
The funding round comes as investor interest in music technology, rights management and creator-focused businesses continues to grow, particularly in markets such as India where independent music is becoming an increasingly important part of the wider music economy.
