Warner Music India has expanded its collaboration with JetSynthesys‘ subsidiary, Global Music Junction (GMJ), solidifying its position as a major player in India’s local language music scene. Building upon their previous agreement from 2021, the new deal includes Warner Music’s strategic investment in GMJ, granting it a board seat and establishing Warner Music India as a key player in the central Indian music market.
GMJ is a major player in languages like Bhojpuri, Kannada, Gujarati, Haryanvi, and Oriya, with significant growth seen in the latter two. With Bhojpuri being the fastest-growing language in India, this expansion establishes Warner Music as a leading force in this segment.
Offering comprehensive artist and label services, including content creation, event management, distribution, marketing, analytics, and legal support, GMJ has cultivated a vast ecosystem with over 100 partners and 250 million subscribers. Annually, it delivers more than 100 billion minutes of entertainment through 130,000-plus pieces of audiovisual music content.
Alfonso Perez Soto, President of Emerging Markets at Warner Music, expresses the significance of this milestone: “Expanding our collaboration with GMJ marks a major step in our India expansion. Our partnership not only strengthens our presence but also empowers artists from central India with unparalleled support, enabling them to connect with fans worldwide.”
Rajan Navani, CEO and founder of JetSynthesys, echoes this sentiment, highlighting the success of their joint efforts and the remarkable growth in indigenous language markets. He emphasizes the shared vision of enhancing the regional music industry to meet evolving fan demands.
Jay Mehta, Managing Director of Warner Music India, underscores the strategic importance of GMJ’s presence in rapidly growing Indian markets, positioning Warner Music India as the top choice for artists and labels.
Rajkumar Singh, CEO of Global Music Junction, emphasizes their commitment to pioneering innovative strategies and nurturing talent. The expanded partnership with Warner Music will further their mission of leading India’s digital entertainment landscape while empowering artists to focus on their craft.
