Founder & Director, Silver Tree
Vijay M.P. is the Founder and Managing Director of Silver Tree, established in 2017 as a uniquely positioned talent management, live events, and social media organisation in South India. Born at the intersection of creativity and commerce, Silver Tree stands out for its transparent practices, long-term partnerships, and people-first ethos, values Vijay built into the company from day one.
His early experience in the entertainment ecosystem gave him first-hand exposure to concerts, media, artist development, and brand collaborations. Spending years backstage observing the gaps between artistic talent and structured support shaped his belief that ethical, professional, relationship-driven representation could transform careers and the larger industry. This belief has been the backbone of everything he has built since.
Early Career & Music
Before entrepreneurship, Vijay’s work within music and live entertainment equipped him with real, ground-up knowledge — artist expectations, client dynamics, audience behaviour, and media narratives.
These formative years taught him a principle that remains central to his leadership today:
“Talent isn’t managed — it is nurtured.” This philosophy evolved into Silver Tree’s culture and shaped Vijay’s credibility with artists and stakeholders alike.
Transition to Entrepreneurship
Recognising the absence of organised artist representation in South India, Vijay M.P. founded Silver Tree in 2017 to create an ecosystem-based company rather than a transactional agency.
His entrepreneurial journey reflects conviction:
- transparent processes
- dignity of creative labour
- Relationship-led growth
Over the years, Vijay M.P. has grown Silver Tree into a multi-vertical organisation while staying rooted in clean business practices.
Companies Founded
Silver Tree (Established 2017)
A boutique entertainment organisation specialising in:
Artist & celebrity management
Live event curation
Social media & brand campaigns
Corporate and college entertainment experiences
Silver Tree today represents artists across genres and has become a trusted partner for brands, clients, and creators.
Sounds Right – Premium Music Production Studio (Co-Founded 2021)
Silver Tree Studios – Film & Content Production Division
An expansion into filmmaking, Silver Tree Studios aims to create meaningful cinema and storytelling-led projects with creative integrity at the core.
Impact & Vision
Vijay’s impact lies in building ecosystems, not just businesses. By championing clean processes, transparent relationships, and dignity-led talent management, he has reshaped the way artists, brands, and entertainment platforms collaborate. His vision is to grow Silver Tree into a holistic entertainment organisation where talent, cinema, music, digital influence, and live experiences coexist with integrity and purpose. For Vijay M.P., success is measured not only in scale, but in how many people grow because the ecosystem grew, a principle he continues to nurture as Silver Tree expands its cultural and creative footprint.
