Urbanista, a Swedish audio brand, has forayed into the Indian market. They aim to snag a piece of the true wireless stereo (TWS) pie in India with a new range of products.
The company retails in 90 countries across the world in more than 30,000+ global stores. The Indian faction of the company will be headquartered in Delhi.
A highlight of the Swedish audio brand’s product portfolio includes the Urbanista Los Angeles, the world’s first and only solar-powered headphone that gives freedom from charging; and Urbanista Lisbon, the world’s smallest TWS earbuds.
CEO Anders Andreen commented on the occasion, in a statement, “We are very excited to introduce our products to the Indian market. Urbanista is a Sweden brand with an international focus that gets inspiration from the world’s greatest cities through fashion, design, music and urban culture. With India being the mobile capital of the world, we believe our brand and products will resonate well with the Indian people.”
Ubanista India Head, Vijay Kannan said, “Our products are available in premium offline retailer stores in all major cities in India and we will soon be available at selected Apple premium iPhone reseller stores all over India. Our products will be available in around 100 premium retailers pan-India by end-Jan 2022 and will add another 500 retailers by end-Mar 2022. Our products can also be found in all major online channels including Amazon and Flipkart.”
Kannan added that the Indian headphones and earphones market is, already one of the largest in the world, is touted to be valued at $ 11 billion. The segment has been growing at a CAGR of 9% pre-pandemic and holds strong with an expected CAGR of 7% going forward.
Previously, Music Plus reported that the smart personal audio market in India grew 62% in Q3 2021. There were 16.6 million units shipped, pushing the segment to a worldwide market share of 14%.
“We foresee to have around 100 retail stores who will be selling Urbanista products by the end of January 2022 and 500 stores by the end of March 2022,” Kannan said.
Visit Urbanista here