Browsing Tag
Moj
17 posts
Indian short form to reach $19 billion monetisation potential by 2030: Redseer report
Indian short-form apps have a monetisation opportunity of $19 billion by 2030, according to a new report by…
‘Distribution and marketing are inextricably linked in an already over-saturated market,’ says Chandrika Shah, Horus Music India
Established in 2006 and operational in India for the past six years, global music distribution and label services…
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
TikTok’s ByteDance denies India relaunch but sells stake in short video app Josh’s parent company, VerSe Innovation
Last week, according to a report by The Economic Times, ByteDance – the parent company of short video…
Short video app Moj has a new accelerator program eyeing 1 million superstar creators by 2025
Moj, one of India’s leading short video apps, has announced the launch of the ‘Moj For Creators’ program.…
Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
Mansi Jain: ‘Roposo plans to groom the top 1,000 live commerce creators in the country’
Roposo – launched in 2014, and acquired by Glance, a subsidiary of InMobi – has been on an…
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
Interview of the Week – Janhavi Parikh, Business Head, MX Taka Tak
The growing smartphone penetration, affordable data price, and quality content, has helped the short format video platforms emerge…
Interview of the Week – Berges Y. Malu, Director, ShareChat
The Indian short video format app space has witnessed the entry of multiple new players and the race…