Moj, one of India’s leading short video apps, has announced the launch of the ‘Moj For Creators’ program. Through the initiative, Moj will facilitate creator earnings worth Rs 3,500 crore (over $450 million).
This program is Moj’s flagship creator initiative that charts a path for Moj creators’ accelerated growth at different stages of their journey. The company claims that over 80,000 Indians have joined the program so far and existing Moj creators have secured brand collaborations and monetisation opportunities worth millions of rupees.
The program offers creators mentorship through preliminary and advanced genre-based training courses, spotlight programs, boot camps, influencer townhalls, one-on-one coaching, and in-depth workshops on industry trends. Furthermore, ‘Moj For Creators’ will assist creators in bolstering their reach through unique community activations like Moj Madhouse, Moj DayOuts, Talk Shows, Moj on Wheels, Ambassador Programs, and Night Outs.
Ankush Sachdeva, CEO and Cofounder, ShareChat and Moj, said, “Our creators are the heart and soul of Moj, and it has been our constant endeavour to encourage them and celebrate their talent. We acknowledge the value and potential of Indian creators, and ‘Moj For Creators’ represents our commitment to their success.”
He added, “Our investment will provide equal opportunity to every creator and help to not only fully discover their talent but also help them monetise it. By 2025, we envision having over one million superstar creators on Moj through this program and, at the same time create India’s widest range of most engaging multi-lingual short video content.”
To create a sustainable revenue stream for its creators, Moj is introducing Virtual Gifting, Commerce Earnings, and even Creator Referral Programs. Creators are rewarded for participating in and winning various challenges, contests, and trends on the platform.
Soon, Moj plans to launch the ‘Creator Studio’ in all major cities to provide real-time training for scripting and content production support. The investment will also include scouting and supporting new short video superstars across different genres and languages, creating a conducive platform, and effectively leveraging their reach.
Those interested in joining ‘Moj for Creators’ need to download the Moj app and post a minimum of five videos exclusively on Moj before registering here. Once selected, creators become members of the ‘Moj For Creator’ Community, where they will get access to cohort-based Moj Creator Training Modules and Performance Insights.