Browsing Tag
Josh
8 posts
‘Distribution and marketing are inextricably linked in an already over-saturated market,’ says Chandrika Shah, Horus Music India
Established in 2006 and operational in India for the past six years, global music distribution and label services…
TikTok’s ByteDance denies India relaunch but sells stake in short video app Josh’s parent company, VerSe Innovation
Last week, according to a report by The Economic Times, ByteDance – the parent company of short video…
Josh’s parent company VerSe Innovation raises $850 million
VerSe Innovation, the company behind short form video app, Josh has raised $805 million in its latest Series…
Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
The Explosion of Short Format Video Apps and Their Effects On The Music Industry
The proverbial 15 seconds of fame has gotten a tad bit longer. If the TikTok revolution (and subsequent…
Australian app 8secondz partners with India’s Carnival Group
Australian short video platform, 8secondz has joined hands with Carnival Group India. The app plans to harness the…
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…