Australian short video platform, 8secondz has joined hands with Carnival Group India. The app plans to harness the power of Carnival in the entertainment sphere to create challenges and engage users. Primarily, the company, founded in 2017, will focus on India’s Tier-II and III cities to capitalise on the content creator economy that is flourishing in India. The partnership is envisioned to enhance an already robust trade relationship between the two countries which stands at $24.4 billion in 2020. Australia’s stock of investment in India was $15.4 billion in 2020. The stock of two-way foreign direct investment was valued at $1.4 billion in 2020. 8secondz India is a joint venture between Carnival Group and Jufrantech.
The Australian app, 8secondz is a free short video platform that enables users to create eight second video challenges with AR/VR filters and effects. A year after the TikTok ban, more short-video platforms in India have mushroomed than we can count – Josh, Moj, MX Takatak, Rizzle, Roposo, Chingari, Mitron, Trell, LitLot and so many more. India’s short form content creators – who mostly hail from smaller towns and comprising about 45 million so far – have grown twofold in the last year alone. Monthly average users are about 1.2x compared to before TikTok was banned, while time spent on the apps is about 0.4x now.
Tom Godfrey, Director & CEO, 8secondz Global said in a statement, “We are delighted to be working with Carnival Group to launch 8secondz in India and look forward to discovering and showing great local talent to the world. We want to showcase all talent, whether it is an emerging Bollywood actor, dancer or budding sports star. It’s time to share passion with others and build a like-minded group of followers to engage and compete with.”
Sasi Menon, Director of 8secondz India said that the Australian app will soon launch to coincide with the reopening of the Carnival cinema network across the country. “ There is an enormous appetite for short form video in India and we are delighted to be partnering with 8secondz Australia on this opportunity,” he said in the statement.
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