Sony Music and Tips Music enter into agreement for international market promotion

Indian music label Tips Music has signed a global publishing agreement with Sony Music Publishing (SMP). This collaboration between the two prominent entities marks a significant milestone. It signals a strategic move to expand the reach and audience of Tips Music, taking advantage of the soaring global popularity of Bollywood music.

As the entertainment industry undergoes a paradigm shift, the demand for Indian music has transcended borders, presenting exciting growth opportunities and avenues for collaboration.

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Under this partnership, Sony Music Publishing will assume the responsibility of administering and promoting Tips Music‘s extensive catalogue of songs worldwide. This move aims to provide a wider global audience for Tips Music‘s talented artists, paving the way for increased recognition and success. 

The agreement encompasses not only the administration and synchronisation of Tips Music’s repertoire but also comprehensive promotion of their diverse range of songs in international markets.

Kumar Taurani, the Managing Director of Tips Music, expressed his enthusiasm for the collaboration, stating: “We are thrilled to join forces with Sony Music Publishing, one of the most prestigious music publishing companies in the world. This partnership opens up an excellent opportunity for us to showcase our music to a global audience and expand our reach. We take immense pride in our extensive collection of hit Bollywood songs, making our music library one of the most comprehensive Indian music catalogues. This collaboration will undoubtedly take Indian music to international shores, entertaining audiences worldwide and fueling the growth of the Indian music industry.”

Guy Henderson, the President, International of Sony Music Publishing, said: “It gives me great pleasure to welcome Kumar and his team at Tips to the Sony Music Publishing family. Tips has built an amazing collection of songs over their more than thirty years in this business and continue to add to this legacy globally as Indian repertoire takes its rightful place on the world stage. We look forward to working with Tips to grow both its business and that of its talented songwriters.”

Dinraj Shetty, the Director of India at Sony Music Publishing, also expressed excitement, stating: “We at SMP are thrilled to enter into this partnership with Tips Music, one of India’s richest music catalogues, and represent them across global markets.”

This strategic agreement grants SMP unprecedented access to Tips Music’s vast catalogue, comprising over 30,000 tracks and 5,500 albums in 24 languages. The collaboration is expected to play a crucial role in promoting Indian music on a global scale.

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