IPRS launches campaign to kickstart conversations on India’s musical heritage

The Indian Performing Right Society (IPRS) is gearing up for the launch of its nationwide campaign, “My Music, My Rights,” with an event titled “Raga to Rock” on February 15, 2024. This initiative aims to initiate a national conversation about the intrinsic value of music and the crucial need to support creators for a sustainable music industry.

Despite the global celebration of India’s musical heritage, creators face challenges in establishing a sustainable career. A recent EY study titled ‘The Music Creator Economy: The Rise of Music Publishing in India’ reveals that India produces over 20,000 original songs annually, generating substantial revenue.

However, many creators, out of the surveyed 500, encounter financial obstacles, with only 60% making a living solely from music. The campaign aims to bridge this gap by raising awareness and providing support to creators across the nation.

The campaign, “My Music, My Rights,” aims to address challenges such as accessibility, copyright awareness, and publishing rights through nationwide workshops, seminars, and online sessions. The “Raga to Rock” event, scheduled on Vasant Panchami, dedicated to the goddess Sarasvati, will feature narratives by Varun Grover and Mayur Puri, shedding light on India’s musical heritage. A musical drama, ‘Suro Mein Lipate Kisse,’ curated by Ulka Mayur, will visually depict this musical journey.

Varun Grover, present at the event, emphasized the importance of recognizing and supporting creativity, stating, “This event is not just about songs and melodies; it’s a platform to ignite vital conversations about recognizing and supporting creativity and those behind the creation.”

Rakesh Nigam, CEO, IPRS, highlighted the need to empower music creators and nurture the nation’s musical identity. The event will culminate in the unveiling of the “My Music, My Rights” campaign, outlining its objectives and strategies.

The launch event is a significant step towards empowering music creators and reinforcing the collective commitment to preserving India’s diverse musical landscape.

The event, “Raga to Rock,” is set to take place at the School Of Bollywood Music on February 15, 2024, from 4 PM to 7 PM. It is tailored for music creators and industry professionals, offering valuable insights into navigating the evolving landscape of music and royalties.

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