Saregama Live, the live entertainment arm of Saregama India Ltd., has announced UN40, a new multi-genre cultural festival aimed at audiences under 40. Set to take place at NICE Grounds, Bengaluru, the two-day event will blend music, comedy, creators and interactive on-ground experiences.
The inaugural edition will feature live performances by Himesh Reshammiya, Talwiinder, Aditya Rikhari, Shalmali Kholgade and viral breakout Flipperachi, whose track featured in Dhurandhar has seen a major spike in popularity. The festival will also be positioned as Flipperachi’s first confirmed live performance in India.
UN40’s format is built around “shared cultural sensibilities” rather than a strict age gate. While the event is under-40 focused, attendees above 40 can attend if accompanied by someone under 40, reinforcing the festival’s intent to be mindset-led.
Beyond the main stages, UN40 will include a Gaming Zone inspired by classic tele-match style challenges, with team-based games designed for participation and crowd moments. The festival will also set up a European-style Beer Garden as a social hub, programmed with creator-led interactions, meet-and-greets, conversations and informal performances.
Speaking about the launch, Siddharth Anand Kumar, Executive Vice President – Films, Series and Events, Saregama India Ltd., said: “UN40 has been conceived as a long-term festival property that reflects how younger audiences are engaging with live entertainment today. While it is under 40 focused, it is driven by mindset rather than age. By bringing together a diverse multi genre line up and experiences beyond the stage, we hope to create a stronger sense of connection between artists and audiences, and build a festival that feels relevant, participatory, and enduring.”
UN40 will take place on March 14–15, 2026, at NICE Grounds, Bengaluru. Tickets are now live on BookMyShow, the festival’s official ticketing partner.
Full line-up
Music artists: Himesh Reshammiya, Talwiinder, Aditya Rikhari, Flipperachi, Shalmali Kholgade, Kushagra, Tony Kakkar, Santosh Narayanan, Paradox, Paal Dabba, Thaikkudam Bridge, Raja Kumari, Rashmeet Kaur, Reble, NDS, Lashcurry, Maahi, Pragati Nagpal, Arjun Tanwar.
Comedy: Harsh Gujral, Inder Sahani, Onkar Yadav.
Beer Garden creators: Beyounick, Danny Pandit, Disha Madan, RJ Princey.
Click here to buy the tickets.
