MTV show Fully Faltoo now Viacom18’s NFT marketplace

Viacom18’s Youth, Music and English Entertainment (YME) cluster, has announced the launch of a new NFTmarketplace titled Fully Faltoo ( The new marketplace has been set up by, a pioneer and innovator of NFT Technologies.

Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining popularity among brands, artists, celebrities, etc, both in India and globally.

Creators/users of the marketplace can enjoy the safety benefits of’s Anti-RIP NFT technology. The marketplace will offer ‘fully valuable’ digital art conceptualised and created by the team that brings to life iconic brands like MTV, Vh1 and Comedy Central in India. Fully Faltoo, the marketplace, is all set to go live on 14th February, 2022.

This initiative will also mark the extension of the Fully Faltoo franchise that has evolved from being a show on MTV to a brand solutions studio, and now an NFT marketplace, that will launch its diverse range of digital collectibles.

The exclusive collectibles will also have creations inspired by iconic pop culture properties like Roadies and Bakra, and will be up for auction across the globe. With industry standard security layers enabled, users will be able to buy the NFTs at a set auction price. Users will have to register on the platform to be able to make a purchase through the use of a custodian wallet. The security layers setup by are to ensure security of minting, transferring and storing NFTs.

Speaking on the introduction of Viacom18’s maiden NFT offering, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “The global Media and Entertainment industry has recognised the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution’.”

He added, “Our entry in the NFT space with Fully Faltoo is another step in the same direction. The Fully Faltoo collection will be edgy and quirky. This is special for us as we’re giving our fans a chance to own a unique piece of our legacy. We look forward to building as the go-to destination for must-have digital art.”

Commenting on the new offering, Ramkumar Subramaniam, Co-Founder & CEO,, says, “We are elated to work with India’s leading entertainment conglomerate – Viacom18 to launch this NFT marketplace. As a technology framework ecosystem, Guardian has always been on the forefront of the race to build and operate some of the largest Marketplaces and most advanced Creative NFTs in the space. With its foundation in Creative Media, Guardian has led the race in terms of designing high impact creative NFTs protected by our Anti.RIP technology and legitimacy protocol.”

A Fully Faltoo campaign will soon roll out to educate consumers about non-fungible tokens and digital collectibles, while attracting viewers to bid on the platform.

Visit for more details 

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