President & FounIndependent Consultant
Former Head – IPs & Touring / Brand Strategy, District by Zomato (formerly Paytm Insider)
Profile
A creative strategist, curator, and live experience specialist, Meghana Bhogle has built her career at the confluence of music, entertainment, and brand storytelling. Over the last decade, she has played a pivotal role in shaping India’s live events and intellectual property (IP) landscape, leading large-scale cultural initiatives that bring together artists, audiences, and brands through both digital and on-ground experiences.
Known for her eye for talent and her ability to design experiences that resonate deeply with contemporary audiences, Meghana’s work has influenced how music, comedy, and culture are presented and consumed in the modern Indian context.
Career Highlights
Independent Consultant
As an independent consultant, Meghana partners with artists, agencies, brands, and platforms to conceptualize and execute multi-format projects – spanning live IPs, digital campaigns, artist collaborations, and touring ecosystems. Her focus remains on developing sustainable creative formats that balance artistic authenticity with brand objectives.
District by Zomato (formerly Paytm Insider) – Head – IPs & Touring / Brand Strategy
During her 5+ year tenure at District by Zomato, Meghana spearheaded the IPs & Touring / Brand Strategy division, driving the company’s efforts to create and scale experiential and branded content across the country. Her work bridged entertainment and marketing, blending digital reach with the energy of live experiences.
She has been instrumental in designing, curating and executing tours for some of India’s most prominent and emerging artists, including Arijit Singh, Prateek Kuhad, Lucky Ali, Divine, When Chai Met Toast, Peter Cat Recording Co., Bloodywood, Kenny Sebastian, Daniel Sloss, and Kanan Gill, among many others.
Under her leadership, the platform developed and managed celebrated experiential properties such as Casa Bacardi, India Cocktail Week, Li’l Flea, Simba Uproar, Spoken Fest, Independence Rock, Jameson Connects redefining branded cultural engagement for urban audiences.
Oranjuice Entertainment (A Division of Fountainhead MKTG) – Senior Manager – Events and IPs Before her time at District, Meghana was part of Oranjuice Entertainment, where she managed end-to-end execution of high-impact consumer events, festivals, and tours. Her portfolio included iconic projects such as The Mahindra Blues Festival, Russell Peters’ Deported World Tour, The Prateek Kuhad Winter Tour 2019, The Arijit Singh Concert , Aditya Birla Group’s Aadyam, NCPA Add Art, and Celebrate Bandra.
Her approach combined strong operational grounding with creative insight — ensuring that each project delivered both artistic excellence and audience delight.
Sony Music India – A&R Consultant
After completing her MBA, Meghana joined Sony Music India as an A&R Consultant, where she contributed to flagship projects like Coke Studio and Live from the Console. Her responsibilities included identifying and nurturing new talent, with early discoveries including Divine, Arjun Kanungo, Dub Sharma, and Brodha V — artists who went on to define a new era in Indian music.
About the Company
A&R Worldwide has evolved into a trusted global advisory and development partner for artists, executives, media companies, and brands seeking creative strategy, international expansion, and cross-border deal-making. The company has been integral in securing major label and publishing signings, building global careers, and establishing new pathways for emerging talent.
Its flagship event, MUSEXPO, is recognized as one of the world’s premier international music, media, and tech forums—often referred to as the “United Nations of Music” for its influence, executive participation, and unparalleled convening power across over forty countries. Meanwhile, the Passport Approved radio brand continues to shape global discovery cycles and remains one of the industry’s longest-running and most impactful platforms for new talent.
Early Career and Foundation
Meghana’s early professional journey began at Only Much Louder (OML), where she worked on content creation and copywriting, engaging directly with India’s independent music scene. During her college years, she was also actively involved with AIESEC, managing events, partnerships, and global internships — experiences that built her leadership and collaboration skills early on.
A musician herself, she explored her artistic side through advertising work, solo performances, and as a member of Voctronica, a Sony Music – managed vocal ensemble that blended innovation and artistry.
Expertise IP creation and brand strategy
Touring and live experience design
Talent curation and artist relations
Festival development and experiential marketing
Cross-platform content and brand collaborations
Early Career and Foundation
With over a decade of experience across music, culture, and brand ecosystems, Meghana Bhogle continues to explore new intersections of entertainment and innovation. Her work champions a vision where creativity meets commerce — building bridges between talent, technology, and storytelling to create experiences that leave a lasting cultural imprint.
