Sync & Licensing Lead – Outwrite

Sync & Licensing Lead – Outwrite

Location : Mumbai, Maharashtra, India
Job Type : Full-Time
Company : Outwrite
Experience Required : 2–5 Years

We are hiring a Sync & Licensing Lead to own and build Outwrite’s sync licensing and business development function from scratch. This is a revenue-critical hire. You will be responsible for monetizing our catalog through placements in advertising, OTT platforms, film, television, brand content, and any other medium where music creates value.

What You Will Do:

Sync Licensing & Placements:

Identify, pitch, and close sync licensing opportunities across advertising agencies, OTT platforms (Netflix, Prime Video, JioHotstar, etc), production houses, brand content studios, and film/TV projects. Build and maintain a structured sync pitch deck organized by mood, genre, tempo, and use case, making it effortless for music supervisors and creative directors to say yes. Manage the full deal cycle from initial outreach to contract negotiation, licensing terms, and payment collection. Track and report on sync pipeline: outreach volume, response rates, deals closed, revenue generated.

Business Development & Partnerships:

Build and own relationships with music supervisors, ad agency creative teams, brand managers, and OTT music heads across India. Develop a B2B outreach engine: targeted prospecting, personalized pitching, and consistent follow-up cadence. Identify and pursue brand partnership opportunities where Outwrite’s catalog or roster can add value (brand anthems, sonic branding, campaign music, content collaborations). Explore and initiate conversations with international sync agencies and sub-publishers in UK, US, Southeast Asia, and Middle East markets.

⁠Catalog Intelligence & Strategy:

Deeply understand every track in the Outwrite catalog: its mood, its story, its potential use cases, and its licensing status. Collaborate with the team on catalog acquisition strategy: which types of songs are undersupplied in the sync market and should be prioritized for signing or commissioning. Monitor industry trends in music licensing, sync fees, and brand-music partnerships to keep Outwrite ahead of the curve. Work with the operations team to ensure all catalog metadata, splits, and rights documentation are sync-ready at all times.

Revenue Ownership:

Own the sync and licensing revenue line for Outwrite with clear quarterly targets. Build reporting systems to track revenue by source, by track, and by client. Contribute to overall company revenue strategy alongside the team.

Who Are You: 

2-5 years of experience in music licensing, sync sales, music publishing, brand partnerships, or a related BD/sales role in music or media. A genuine understanding of how music licensing works: sync fees, master vs publishing rights, exclusivity terms, territory, and usage scope. Proven ability to build and close B2B deals. You are comfortable cold-pitching, following up relentlessly, and handling rejection without losing momentum. Strong relationships (or the ability to rapidly build them) with ad agencies, OTT music teams, production houses, or brand content studios in India. Exceptional communication skills: you can craft a compelling pitch email, hold your own in a negotiation, and present confidently to senior decision-makers. Self-starter mentality.