The Indian Performing Right Society Limited (IPRS) has announced its partnership with Muserk, the technology-driven global music rights administrator to collect online Mechanical and Performing Rights.
Muserk is one of the leaders in global rights management for music, video and spoken-word content, having modernized the most complicated and outdated systems in the music industry, copyrights and rights management, with their patented Blue Matter™ AI and Machine Learning technologies that protect, match and monetize content for all rights holders around the world, across all media formats.
Speaking on the deal, Hans Peter Roth, Partner – Head of Global Business Development, Muserk said
“It has been a very constructive process striking this deal with IPRS. It is obvious that the organization has a focus on optimizing their members’ international collections, and we are thus thrilled that IPRS has partnered with Muserk so that our proprietary platform, Blue Matter™, can ensure all their members’ works are tracked, matched and ultimately swiftly and correctly compensated for.”
This partnership follows a major deal Muserk recently announced with JASRAC, (The Japanese Society for Rights of Authors, Composers and Publishers), Japan’s largest musical copyright administration society for Muserk to collect JASRAC’s U.S.-based mechanical rights for all digital platforms in the US.
The multiyear deal sees IPRS benefitting from Muserk’s “The MLC services” for online as well as offline mechanicals in the United States. Moreover, Muserk will collect for IPRS’ mechanical and Performing rights from Apple Music in Russia (FSU).
“Music plays an important role in our culture, and we are determined that the songwriters, composers and all the rights holders receive what is due to them,” said Rakesh Nigam, CEO IPRS.
“We are happy to be working with Muserk as they have proved to be the leader in both the industry and the Southeast Asian region. We know our members are in good hands.”
Muserk processes tens of millions of lines of data in minutes, effectively replacing the need for large teams that most global rights companies engage. Their average match rate is up to 25% above the industry norm.
Recently, Kobalt became the first international publisher to sign with The Indian Performing Right Society (IPRS) since its re-induction into the International Confederation of Societies of Authors and Composers (CISAC) in 2016.