Ingrooves Music Group issued patent for proprietary marketing technology

Ingrooves Music Group, a world leader in music distribution, marketing and technology, has been issued with a second United States patent (No.11,113,707) for its innovations in music marketing. The patented technology powers Ingrooves’ Smart Audience Advertising Solution Which Outperforms Traditional Campaigns by Nearly 2 to 1.

Ingrooves Music Group entered India in November 2021 inking deals with Himesh Reshammiya and Yo Yo Honey Singh.

The new invention is the cornerstone of Ingrooves’ Smart Audience advertising solution, which identifies high-value streaming audiences based on their listening behaviour. Campaigns generated through Smart Audience have driven an increase in streams at a rate nearly double that of traditional methods, which typically rely on identifying fans via social media behaviour.

The second patent was granted for the invention of artificial intelligence (AI) identification of high-value audiences for marketing campaigns. The patent expands upon Ingrooves’ previous work analysing listening behaviour, improving upon its ability to discover and deliver high-value streaming audiences. These audiences are more likely to stream a specific artist’s music with deeper engagement and stronger potential to become long-term fans. The new technology operates with a privacy-first approach that does not rely upon personally identifiable information in any way and ensures compliance with privacy regulations around the world.

The issuance of this patent reinforces Ingrooves’ position as the market-leading innovator in digital music distribution and marketing services, redefining the tools available to labels and artists to identify and reach new global streaming audiences.

Bob Roback, CEO of Ingrooves Music Group

“This patent is another significant milestone in our development of innovative marketing solutions that empower labels to be more strategic in reaching new streaming audiences with the best ROI,” said Bob Roback, CEO of Ingrooves Music Group. “Our data analytics and AI team is solving the problems of high-value audience identification on streaming services using proprietary patented methods that preserve user privacy while providing actionable opportunities for our label partners to grow their artists’ fanbases.”

Labels and artists access Smart Audience through Ingrooves’ Dispatch Ad Suite, an integrated ad-buying platform that automatically identifies audiences likely to stream their content then deploys targeted advertising on Facebook and Instagram. Smart Audience campaigns are platform and genre agnostic and drive listeners to stream songs wherever they listen to music in the world.

Smart Audience ad campaign success breaks with traditional success metrics because it is measured by an increased conversion into streams instead of an increase in ad clicks, giving marketers a powerful new metric to measure ROI.

Dr. SK Sharma, Chief Analytics & AI Officer, Ingrooves Music Group

Ingrooves’ Chief Analytics & AI Officer, Dr. SK Sharma, commented, “We had the foresight to make an early investment in prescriptive analytics and AI, building a world-class team that understands how to use mathematical, scientific, and analytical methods to interrogate massive amounts of data and translate the most important findings into actionable insights. The results are years in the making, and we are now able to use those insights to invent and power the most innovative solutions available to artists anywhere.”

In keeping with Ingrooves’ longstanding commitment to data privacy, the methods rely on aggregate reporting data that contain no personally identifying information, ensuring full compliance with GDPR and CCPA requirements.

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