Chingari collaborates with Aditya Music, announces music label on blockchain

Chingari powered by $GARI has expanded its reach to Tollywood music by announcing a licensing deal with Aditya Music. Through this collaboration Chingari users and creators will have access to the biggest range of Tollywood music on the app, enabling them to make content and acquire $GARI tokens.

Aditya Music, one of the biggest labels in South India, owns the music rights for several Tollywood films. Creators on Chingari will have access to hits like ‘Oo Antava Mava’, ‘Srivalli’, ‘Saami Saami’, and more. Aditya Music owns a vast repertoire of 2,500+ albums in Telugu, Tamil, Kannada, Hindi, Carnatic classical, Folk, Devotional, etc.

Sumit Ghosh, CEO & Co-Founder, Chingari App, said, “We are extremely thrilled with our association with Aditya Music, the biggest South Indian Label owning the largest music library, offering blockbuster songs for over 40 years. This has given Chingari a big entry in South India, providing ease to its users and helping in expanding its user base. Chingari has always focused on providing the needed catalysts for the growth of the creators on the platform and this is also an endeavour to ensure that they have a vast pool of not just Bollywood but also Tollywood music at their disposal. As known, the consumption of regional and other music genre in India is abnormally high and is growing at a rapid pace.”

Aditya Gupta, Director, Aditya Music said, “It’s great to associate with Chingari and see such innovative content created. Aditya Music has always believed in making its music available to users across all premium platforms. Chingari is one of the most renowned short video platforms and we are excited to be sharing our music with the creators who want to create content beyond just using Bollywood music. Now the Chingari creators will have a lot of new music to experiment and work on.”

Chingari will be launching a record label: Chingari Music – The first independent music label on blockchain. Chingari will provide a platform to budding artists to launch themselves with ‘Chingari Music’ where the selection of artists will be done through voting on blockchain by $Gari Panda NFT holders.

Chingari will support these artists to record their music and reach millions of music lovers. The revenue generated through the record label will be shared with artists and the $Gari Panda holders. The end goal is to keep the audience entertained and provide a robust platform for growth to all creators across India.

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