boAt has partnered with Legacy, a community-led talent platform judged by rappers KR$NA and Raftaar, as part of its continued focus on supporting emerging artists and creator communities in India.
The audio and wearables brand said the collaboration builds on its ongoing association with music and youth culture, and will support Legacy’s efforts to identify and nurture new talent within the country’s growing hip-hop scene.
Commenting on the partnership, a boAt spokesperson said, “At boAt, we’ve always believed that the strongest communities create the biggest cultural movements. Every generation has creators who redefine music, challenge convention, and inspire millions. Legacy represents that spirit. Through this partnership, we’re proud to support the next generation of artists and the communities helping them build India’s cultural future.”
KR$NA, who is also a boAt brand ambassador, said, “Having been associated with boAt as a brand ambassador, it’s exciting to now extend that partnership through Legacy. It’s great to see a brand continue to invest in the culture beyond campaigns and become part of a platform that helps discover and nurture the next generation of hip-hop talent. Hip-hop has always been driven by the community, and every new voice deserves the opportunity to be heard.”
Raftaar added, “Every generation creates its own sound and its own culture. Legacy is about discovering those voices, but it’s equally about the community that supports them. We’re proud to have a brand like boAt backing this movement. When brands invest in communities rather than simply moments, they help strengthen the entire ecosystem and empower the next generation of artists.”
According to boAt, the partnership reflects its continued investment in music, entertainment and creator-led communities as it looks to support emerging talent and cultural initiatives across India.
