Armaan Malik along with Warner Music India announced their strategic partnership to launch the singer’s new venture – his native music label, Always Music Global.
As part of the partnership, Always Music Global will release Malik’s Hindi non-film music and work on IPs. The deal is also an extension of Warner Music India’s intention to expand its outstanding artist roster by identifying talent that can enable them to strengthen their position and reach.
Armaan Malik said, “I’m humbled and honoured to embark on a new chapter of my career with this unique collaboration between my label Always Music Global and Warner Music India. Showcasing Indian pop music at a global level has been a long-running dream of mine, and I can’t wait to work towards fulfilling it. ”
Alfonso Perez-Soto President Emerging Markets at Warner Music Group commented, “This is a landmark signing for Warner Music India. Armaan comes from a family of musicians and his music education ranges from Hindustani classical music to Berklee College of Music. He is a truly creative artist, who has enjoyed incredible success as a singer and actor. His songs already touch fans around the world and we’re excited to help build an even larger global audience for his incredible music.”
On the announcement of the partnership, Jay Mehta, Managing Director, Warner Music India-SAARC, shared, “We are absolutely delighted to partner with Armaan Malik. He is undoubtedly one of the nation’s favourite musicians, who, at a very young age, has fortified his position at the top. With this collaboration, we are committed to achieving our vision of bringing the Indian sound to a global audience”
At your Service
Additionally, Warner Music India has also brought pop star Dua Lipa’s first-ever podcast, Dua Lipa: At Your Service, to India. The podcast, part of a strategic partnership with the music label, is currently airing on Gaana.
The homegrown streaming platform, with more than 180 million users, will be the exclusive partner for the singer’s new podcast in India.
Dua Lipa: At Your Service is an interview series with inspiring stories and tools, tips, and recommendations learned and shared by some of the world’s most exciting minds. Dua Lipa shared, “I’ve always been so happy for the love and affection of my fans in India. I’m delighted to partner with Gaana who has created the perfect platform for me to reach out to my fans. I am thrilled to share this podcast with them and I am certain that they will relish every ounce of the experience just as much as me, and hopefully have something to take from the lives of the icons who will be my guests on the show.”
“We’ve been working with Team Dua Lipa since 2019 to build her fanbase in India, one of the most important markets for Dua. We’re thrilled to partner with Gaana, along with Warner Music India, for Dua’s new podcast “Dua Lipa: At Your Service”, getting Dua’s voice out there to her Indian fans in a new format, and tapping into the growing podcast space on Gaana,” said Roochay Shukla of Outdustry, the artist services and rights management company that represents the English singer in India.
Sandeep Lodha, CEO, Gaana said, “Gaana has always been committed towards providing varied and great audio content to its listeners. In fact we are one of the most preferred destinations for podcasts and music in the country. Dua Lipa is one of the best international artists and this is her first podcast ever. It will be a whole lot of fun to be part of her journey and inspirational to look into the lives of some of the most popular and inspirational minds in the world!”