Believe appoints Vinay Guwalani as Director of Label and Artist Solutions in India

Believe, has announced the appointment of Vinay Guwalani as Director of Label and Artist Solutions in India. With this expansion in the Indian leadership team, Believe aims to strengthen its position in the fast-growing Indian market.

In this role, Guwalani will work closely with Vivek Raina, Managing Director, Believe India, and oversee Believe India’s digital distribution sales strategic initiatives, video services and partnerships with digital service providers.

Guwalani comes with rich experience in driving digital business, content licensing and strategic partnerships with leading streaming, internet, mobile, gaming; technology companies in India. He has previously worked at Zee Music where he served as Senior Vice-President, heading the digital music business in content licensing, music distribution, marketing, and partner management.

Raina, Managing Director – Believe India said, “We are very pleased to have Vinay Guwalani join our stellar leadership team in India, where he will play a key role in innovation and success, working in tandem with our global strategy.”

He added, “Vinay’s proven leadership, expertise in digital music business and understanding of music scene in India will be a value addition to the team and will help drive our mission of servicing artists and labels with expertise, fairness and care.”

Commenting on the occasion, Guwalani, Director of Labels and Artist Solutions – Believe India said, “I am delighted to join the Believe family. As one of the world’s leading digital music companies, it is a great opportunity as we are witnessing a radical change in consumption of music in India with more collaborations for artists. With the help of Believe’s expertise in the industry, I am super excited to work hand in hand with the diverse business leaders at Believe India and looking forward to developing strong partnerships in the ecosystem and drive strategies not only for our artists and labels, but with digital partners too.”

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