Co-Founder & Director, EYP Creations Pvt. Ltd.
Biography & Career Highlights
Ankush Dharmani is the Co-Founder and Director of EYP Creations Pvt. Ltd., a leading entertainment company shaping India’s music, live events, and digital culture ecosystem. With a background in engineering and a vision to build global opportunities in entertainment, Ankush has played a key role in transforming EYP from a young startup into a full-scale creative enterprise driving talent, music distribution, and branded experiences across India and Canada.
Early Career & Music
At EYP, Ankush oversees business development, artist management, content distribution, and live event production. His leadership has been instrumental in:
● Managing and growing over 30+ leading Punjabi artists including Jassie Gill, B Praak, Gurnazar, Parmish Verma, and Yuvraj Hans.
● Driving national and international tours, large-scale music festivals, and corporate events across multiple cities and countries.
● Building long-term partnerships with music labels, event agencies, and brands for collaborations, endorsements, and content integrations.
● Leading strategic expansion in artist PR, marketing, and digital growth, ensuring sustained visibility and brand value for talent.
Artist Management & Brand Collaborations
Ankush’s strength lies in blending creativity with business — from curating live sets and brand tie-ups to ensuring each artist’s growth aligns with cultural trends and commercial success. His expertise in brand partnerships has enabled numerous music video integrations, artist endorsements, and campaign collaborations with major Indian and global brands.
Events & Production
Ankush has spearheaded the curation, execution, and production of some of North India’s most successful live events and music festivals. His operational leadership ensures seamless execution — from technical setups to government permissions — making EYP one of the most trusted names in live entertainment and experiential marketing.
Impact & Vision
Driven by a passion for creativity and entrepreneurship, Ankush Dharmani continues to shap
the next decade of EYP with a focus on innovation, cultural expansion, and artist
empowerment. His vision is to build an entertainment network that not only entertains but also creates global employment, nurtures new talent, and exports Indian music and culture
worldwide.
