Amazon Prime Music has launched a Hindi interface on its app. Earlier, the music streaming platform was only available in English. According to the streaming giant, Hindi is the most-streamed music language on Amazon Prime Music. Furthermore, according to the company, podcasts are proliferating in Hindi with a 4X growth in consumption since April this year. While the Hindi interface already exists on the e-commerce app and Amazon Prime Video, the feature has now been extended to Amazon’s music offering as well.
Sahas Malhotra, Director, Amazon Prime Music, in a statement said, “As our Prime member base grew in India and customers started to enjoy the Hindi experience on Prime Shopping and Prime Video apps, we started hearing more and more customers requesting to access the Prime Music app in Hindi as well. This inspired us to start working to customise the experience for our users so that they can enjoy listening to music and podcasts in the language of their choice. After all, customers are at the core of everything we do at Amazon Prime Music.”
To switch to Hindi on Amazon Prime Music, change your Music Settings by selecting Hindi preferred language. As of now, the Hindi interface is restricted to Android users but will be rolled out on other devices soon.
The new Hindi interface update follows on the heels of Amazon Prime Music’s recent announcement that allows Amazon Music Unlimited subscribers to stream spatial audio with their current headphones on its Android and iOS apps. The company currently supports two forms of spatial audio: Sony’s Reality Audio and Dolby Atmos. However, this feature has not yet been made available to Indian subscribers whose music subscriptions are tied into the Amazon Prime Video and Prime shopping subscription plans. It’s also worth noting that the company’s recent moves are in line with catching up to competition that has already localised offerings in the country for quite some time. Gaana already supports nine Indian languages while Spotify, this year, added support for 12 Indian languages.