BrandMusiq has appointed Vitasta Kaul as its Chief Growth Advisor, as the sonic branding company looks to expand its consulting business, technology offering and presence in international markets.
Kaul will work with BrandMusiq’s founders on growth strategy, go-to-market plans, fundraising preparedness and the company’s broader business expansion.
She brings nearly two decades of experience across brand strategy, marketing, product growth and business transformation, having worked with startups and growth-stage companies across sectors including edtech, consumer, mobility, music-tech and the creator economy. Her work has included market expansion, commercial strategy, brand building and scaling businesses from the early stages.
Before joining BrandMusiq, Kaul was Chief Marketing Officer at Hoopr, where she worked on the music licensing platform’s brand, product marketing, partnerships and ecosystem development. She has also worked with founders and leadership teams as a fractional growth and marketing advisor.
BrandMusiq has been working in sonic branding for more than 15 years, creating sonic identities for brands. The company is now looking to expand its offering into technology-led solutions alongside its consulting work.
Commenting on the appointment, Rajeev Raja, Founder, BrandMusiq, said: “BrandMusiq has always been at the forefront of sonic branding, and as we enter our next phase of growth, we want someone who combines strategic thinking with hands-on execution. Vitasta brings a rare combination of startup experience, growth expertise and business-building capability. Her understanding of scaling businesses, building brands and navigating growth journeys makes her an ideal partner as we expand our footprint in India and international markets.”
Kaul said: “I’ve always believed that the strongest brands are built by creating distinctive and memorable experiences, and sound is one of the most underutilized assets in that journey. BrandMusiq has been instrumental in shaping the sonic branding category in India, and it has the opportunity to redefine how brands create, manage and scale their sonic identities globally. I’m excited to work with the founders and the team to help build the next chapter of this journey.”
In her new role, Kaul will focus on growth planning, organisational design, go-to-market strategy and fundraising preparedness, while helping BrandMusiq expand its business across India and international markets.
