Warner Music India has entered into a strategic partnership with Rthyms.Life, a creator-first music ecosystem designed to support and scale India’s emerging talent. The collaboration aims to spotlight culturally rooted Indian sounds on the global map.
Rthyms.Life positions itself as a transparent, full-stack platform where artists retain ownership and control across their careers, from collaborations and studio time to bookings and long-term management. Its roster includes a fast-rising collective shaping India’s contemporary sound: Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi.
Under the partnership, Warner Music India will handle global distribution, tapping its international network to expand the reach of Rthyms.Life artists and support their ascent on domestic and worldwide charts.
Jay Mehta, Managing Director, Warner Music India & SAARC, said the collaboration reinforces the company’s commitment to building a 360-degree artist ecosystem and will help Rthyms.Life creators reach their full global potential.
Gurjot Singh, Co-Founder of Rthyms.Life, noted that the platform was built around the idea of artists owning their journey and said the partnership will help turn authenticity into global anthems.
Co-Founder Akshit Lahoria said the alliance marks a new phase in their mission to create a space where creativity is amplified, not restricted, ensuring artists’ stories travel farther and louder.
Based in India and Dubai, Rthyms.Life aims to reimagine how music is created, marketed and experienced. The partnership is expected to strengthen support for a new wave of independent artists whose work is creatively free, globally ambitious and rooted in local culture.
