Warner Music and Mumbai-based Tips Industries Limited are set to deepen their collaboration with a new global distribution deal. Building on a successful partnership that has spanned over three years, the expanded agreement will see Warner Music taking on commercial and distribution responsibilities for Tips Music’s frontline and catalog music, featuring over 30,000 songs in 23 Indian languages.
Since 2020, Warner Music has exclusively distributed Tips Music’s Hindi catalog, contributing significantly to the international growth of the company’s Bollywood soundtracks. The global teams at Warner Music have provided specialized commercial support across various digital streaming platforms (DSPs), securing key playlist placements for both frontline and catalog releases.
In the third quarter earnings statement, Tips Music reported a substantial 27% year-over-year increase in revenue, solidifying its standing as a major player in the Bollywood music market. The label owns the majority share of local film soundtracks from the ’90s and continues to be a prominent music label in India.
Kumar Taurani, Managing Director of Tips Industries Limited, expressed his satisfaction with the existing partnership, stating, “It is with great pleasure that we announce an extension of the existing partnership into a much wider global distribution deal. It is the beginning of a larger partnership between both companies.”
Alfonso Perez-Soto, President of Emerging Markets at Warner Music, emphasized the potential of the collaboration in growing Bollywood music’s global popularity: “Our teams around the world will be looking to connect Tips Music’s artists and songs with more international fans. At Warner Music, we believe we can be a major force in further growing Bollywood music’s popularity around the world.”
Hari Nair, CEO of Tips Industries Limited, highlighted the significance of the deal, stating, “This partnership will improve distribution of our content, thus enhancing revenue for our company. We look forward to engaging and working more closely with Warner Music.”
Girish Kumar, COO of Tips Industries Limited, concluded, “Today, we have signed an important strategic deal with Warner Music, who have been a brilliant team to work with. Our vision back in the 1980s was ‘To Introduce Promising Singers’ — what TIPS as a brand stands for. Artists partnering with us, and powered by Warner Music, will be truly global.”
