Chief Digital officer, ENIL (Gaana & Mirchi), The Times Group
Udit Tyagi’s vision is centered on reshaping India’s digital audio ecosystem by blending technology, content, and culture. He aims to position Gaana and Mirchi as next-generation audio platforms, leveraging AI, personalization, and creator ecosystems. His work reflects a broader ambition – to not just compete in the streaming space, but to redefine how India discovers, consumes, and engages with music and audio content in the coming decade.
Early Career & Music
Udit Tyagi is a digital native whose early career was rooted in technology and digital product ecosystems, where he developed expertise in building and optimizing scalable platforms. He has been instrumental in re-inventing and scaling bottoms up multiple digital business both outside and inside The Times Group. While not directly from a traditional music background, his work consistently intersected with content, distribution, and consumer behaviour — giving him a sharp understanding of how audiences engage with digital products across cohorts. This foundation positioned him well to lead large-scale digital platforms including the ones in music and audio space.
Strategic Leadership
At ENIL, Udit Tyagi is leading the charge to rebuild, reinvent, and reposition Gaana in an increasingly competitive streaming landscape. His approach combines data-driven decision-making, AI-led innovation, and product reinvention. He focuses on enhancing user experience, strengthening monetization models, and integrating Mirchi’s legacy audio strength with modern digital consumption patterns. Known for taking on complex challenges, he specializes in reviving struggling digital products and scaling them into high-growth businesses.
About The Company
Entertainment Network India Limited (ENIL) is one of India’s leading media and entertainment companies, operating Radio Mirchi, one of the country’s most recognized radio brands, along with a growing digital portfolio. With platforms like Gaana, ENIL is expanding beyond traditional radio into streaming, digital content, and integrated audio experiences, aiming to stay relevant in India’s rapidly evolving music consumption landscape.
Impact & Vision
Udit Tyagi’s vision is centered on reshaping India’s digital audio ecosystem by blending technology, content, and culture. He aims to position Gaana and Mirchi as next-generation audio platforms, leveraging AI, personalization, and creator ecosystems. His work reflects a broader ambition – to not just compete in the streaming space, but to redefine how both India& Bharat audience discover, consume, and engage with music and audio content in the coming decade.
