‘Tum Tum’ first Tamil track to cross 100 million on YouTube in two months

‘Tum Tum’, from the Tamil film, ‘Enemy’ has crossed 100 million views on YouTube. The song – which has been performed by Sri Vardhini, Aditi, Satya Yamini, Roshini and Tejaswin, features actors Mirnalini Ravi and Vishal in the video – has also surpassed 250k views on Instagram Reels.

The song has become music composer Thaman S’ biggest Tamil hit of 2021, after a slew of hits in Telugu in 2020 and 2021. ‘Enemy”s soundtrack has crossed 200 million streams across video and audio platforms.

Divo, one of India’s leading and well-established digital media and music companies is the official music and digital marketing partner and has played a pivotal role in the digital amplification of the album. Divo successfully executed the entire music distribution and digital marketing of the film’s music in two months.

Shahir Muneer, Founder and Director, Divo said in a statement, “We are glad to receive such an overwhelming response of love and acceptance by the fans and audiences of ‘Tum Tum’ and ‘Enemy’. Digital has become a great platform for movie actors to connect with their fans and it was quite a challenge to build a community across multiple platforms.”

Muneer added, “The team at Divo has done a commendable job, and we are thankful to the team of Enemy for allowing us to be part of this movie. Digital is here to stay, bringing with it new opportunities and we look forward to offering innovative options in the future too”, he further added.”

Vinod Kumar of Mini Studio that produced ‘Enemy’, said, “’Tum Tum’ has received a fantastic response and I am thankful to all the fans who made this possible. 100 million views is a milestone we have achieved and big thanks to digital streaming platforms that have made it easy for us to reach out to the audience and welcome the love they shower on our work.”

‘Enemy’ was released in November 2021 and is directed by Anand Shankar and produced by Vinod Kumar’s Mini Studio.

Divo is one of India’s leading and well-established digital media and music companies that offers publishing and distribution outreach to independent artists, labels, musicians, and content creators. Their online video content partners include leading TV channels, movie rights holders, film studios, music labels, artists, and various digital content creators and YouTubers across India with a strong presence in South Indian content.

Listen to ‘Tum Tum’ here

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