Nora Fatehi, the multi-talented artist known for her roles in Bollywood, has signed a global deal with Warner Music Group (WMG), marking her first collaboration with a major global record company.
The partnership aims to elevate Nora’s international music career, collaborating with teams worldwide to broaden her fanbase through various projects and releases. It’s worth noting that she will continue to be signed to T-Series for her Bollywood ventures.
Nora Fatehi, born in Toronto to a family of Moroccan heritage and based in India, gained fame as a Bollywood actress, showcasing her versatility in Hindi, Telugu, Tamil, and Malayalam films. Fluent in multiple languages, including Darija, Arabic, English, and French, she has amassed a diverse fanbase with over 46 million Instagram followers and 21 million on Facebook. Her music has garnered impressive numbers, surpassing 1.2 billion streams and accumulating over 5 billion YouTube views for her featured videos.
In 2018, Nora made waves with her rendition of the classic Bollywood song “Dilbar” in the movie Satyameva Jayate, breaking records with 20 million YouTube views in the first 24 hours. Notably, she became the first Arab-African artist to reach one billion views on a single music video on YouTube.
Nora Fatehi’s global music ventures include collaborations with artists like Tanzanian singer-songwriter Rayvanny and British singer Zack Knight. Her solo tracks, such as “Im Bossy,” have added to her musical repertoire, while her Bollywood songs, including “O Saki Saki,” “Garmi,” and “Dance Meri Rani,” have collectively garnered five billion YouTube views.
Her international performances at events like the Olympia in Paris and the closing ceremony of the FIFA World Cup 2022 in Qatar showcased her global appeal.
Expressing her excitement about the deal, Nora said, “My ambition is to be a global music star and performer, connecting with fans all over the world. I want to use my diverse cultural background to create music and dance that brings everyone together! I’m excited to work with Warner Music to leverage their experience and expertise to help me fulfil this goal.”
Robert Kyncl, CEO of Warner Music Group, praised Nora as an “extraordinary talent” and expressed excitement about helping her reach new heights globally. Alfonso Perez-Soto, President of Emerging Markets at Warner Music, emphasized Nora’s star power and creative abilities, anticipating her rise to become one of the world’s biggest artists.