Browsing Tag
Varun Grover
2 posts
Inside Thums Up’s ‘Taste the Thunder’: how brands are rethinking music-led marketing
When Thums Up released its ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani, it reflected a familiar shift in Indian advertising: music…
IPRS launches campaign to kickstart conversations on India’s musical heritage
The Indian Performing Right Society (IPRS) is gearing up for the launch of its nationwide campaign, “My Music,…