Panorama Music has partnered with Sony Music Publishing (SMP) to reach a bigger global audience. The deal allows SMP to handle Panorama Music’s diverse collection by promoting, synchronizing, and managing their songs.
In April of this year, Panorama Music was in the news for signing a distribution deal with Believe Music, a globally renowned digital music company. The deal signalled the latter’s expansion into the new Bollywood OST market, which represents the country’s largest music segment.
Kumar Mangat Pathak, Chairman of Panorama Music, explains, “Panorama Music is a part of Panorama Studio and aims to be a leading music platform for the next generation. We have a range of songs, not just Hindi film music like Runway 34 and Drishyam 2, but also indie and regional tracks.”
Pathak adds, “Teaming up with SMP helps us expand our network and reach worldwide.”
Rajesh Menon, CEO of Panorama Music, is thrilled about the collaboration. He says, “We’re a young company with many talented artists. Partnering with a big brand like SMP is the best way to take our music to a global audience.”
Dinraj Shetty, Director of Sony Music Publishing India, believes this partnership is a great collaboration between a global publishing leader and a dynamic Indian music company. Shetty looks forward to strengthening the bond between SMP and Panorama Music in the future.