Sherish Shaikh has launched OddHouse, a creative management and strategy company that positions itself around long-term career development for artists. The company says it is designed to work beyond bookings and deal-making, with an emphasis on creative strategy, business development and cultural positioning.
OddHouse is framed as a response to what it describes as a narrow definition of contemporary artist management, where the role can become overly transactional. Shaikh’s stated intent is to build more structure around creative careers without smoothing out what makes artists distinct.
The company name reflects that positioning. OddHouse describes itself as a “home” for artists who do not neatly fit into existing industry frameworks, with a focus on protecting individuality rather than reshaping it to match trends.
“OddHouse came from a very honest place. After years of working inside the system with incredible artists and big avenues, I realised something was missing,” said Shaikh. “Too often, artists were being managed for scale before they were supported as people. The industry prioritised speed over sustainability and output over ownership. I wanted to build a home that did the opposite. At OddHouse, our job isn’t to manufacture artists. It’s to shape what’s already real and protect it while it grows.”
OddHouse’ initial roster includes singer-songwriter and composer Mansa Jimmy, singer-songwriter Akanksha Sethi, Hyder Iqbal Dar, composer Shezan Shaikh and producer Bluk. The company says it intends to support artists across creative and commercial planning, including live opportunities, brand partnerships and original IP, while remaining closely involved in day-to-day strategy and creative decision-making.
According to OddHouse, the goal is steady growth built around infrastructure and creative risk-taking, with management partnerships that prioritise long-term artistic direction over short-term visibility.
