Founder & Ceo, Eyp Creations Pvt. Ltd.
Biography & Career Highlights
Nikhil Dwivedi is a visionary entrepreneur and the driving force behind EYP Creations Pvt. Ltd.,one of India’s most influential entertainment companies that has redefined the music, talent, and brand ecosystem across India and beyond.
EYP Creations is a full-scale entertainment powerhouse that manages some of the country’s
biggest artists, builds original music labels, and crafts cultural brand campaigns that merge
creativity with impact. With expertise spanning artist management, music distribution, brand
partnerships, digital marketing, content IPs, and live events, EYP stands at the intersection
of entertainment and innovation.
Early Vision & Foundation
In 2014, Nikhil founded EYP Creations with a mission to professionalize and elevate the Punjabi entertainment industry — then an unstructured and emerging space. His early understanding of audience behavior, artist potential, and digital disruption helped EYP evolve into a multi-vertical enterprise shaping the future of Indian music and entertainment.
About the Company
EYP Creations
Under his leadership, EYP has become home to over 32 top-tier singers and actors, including Jassie Gill, B Praak, Gurnazar, Parmish Verma, Yuvraj Hans, Ali Brothers, and Kushagra. The company has executed 1,200+ campaigns annually, partnered with leading global music labels, and curated some of India’s most iconic live experiences and music festivals. EYP celebrated its 10-year milestone in 2024, marking a decade of building not just artists but an entire cultural movement — one that turned Punjabi music from a regional sound into a global phenomenon.
EYP Canada
Extending EYP’s vision globally, Nikhil established EYP Canada, taking Indian and Punjabi
music to international stages. The vertical focuses on music distribution, content publishing,
and talent management for prominent South Asian artists including Intense, Sultan, Mad Mix
Music, and Rass. EYP Canada continues to connect diverse audiences and celebrate the
shared rhythm of global Indian culture.
UR Debut India
To nurture new voices, Nikhil launched UR Debut, a dedicated platform for discovering and
shaping emerging talent. More than a label, UR Debut functions as an incubator for creative
growth, providing 360° artist management across production, branding, marketing, and touring. Artists like Kushagra, Bhoomi, Hemanshi, Rap ID, Tanshika, and Abeer have already
charted globally and nationally, symbolizing the new wave of homegrown stars born from EYP’s ecosystem.
UR Debut Canada
Mirroring the Indian model, UR Debut Canada extends the same artist-first philosophy to the
North American market, building pipelines for new-age South Asian talent and promoting
cross-cultural creativity. The label has already onboarded promising voices such as Gurpreet Marwaah and Zikar Sandhu, both of whom represent the evolution of Punjabi and urban pop music on a global scale.
Impact & Vision
As EYP steps into its next decade, Nikhil Dwivedi continues to push creative and commercial
boundaries — building platforms that amplify Indian entertainment globally while staying rooted in culture and authenticity. His leadership reflects a rare blend of creative foresight, cultural empathy, and business innovation, positioning him as one of the most influential figures in India’s evolving entertainment landscape.
