Audio streaming, JioSaavn and video OTT, aha launch new subscription model

A leading video OTT platform for Telugu content, aha has collaborated with JioSaavn, one of the country’s leading audio streaming services, to offer access to each other’s content at the price of one.

With this partnership both aha and JioSaavn will offer one-year subscription of both apps to new users at an effective price of Rs 399 with 50% discount from the actual annual subscription price of Rs 798 on both platforms independently.

The partnership will allow new users to stream more than 80 million audio tracks on JioSaavn and access 250+ films, series and original shows such as ‘Unstoppable’, ‘Telugu Indian Idol’, ‘Bheemla Nayak’, ‘DJ Tillu’, and more on aha.

Additionally, the association will drive organic subscription growth for both platforms while adding value to new users. At present, aha and JioSaavn’s annual subscriptions are priced at Rs 399. With this collaboration both brands will offer annual subscription at the price of one ie., Rs 399 per annum for new users.

Ajit K Thakur, CEO, aha, said, “We at aha are delighted to partner with JioSaavn for this exclusive offer. Our partnership with JioSaavn reemphasises our commitment to generate better value for our users with exclusive partnerships. We warmly welcome our new users to enjoy both aha and JioSaavn annual subscription at 50% discount.”

Launched in 2020, aha is an Indian video-on-demand streaming service based out of Hyderabad offering premium digital content for Telugu speaking audience. Spearheaded by Arha Media & Broadcasting Private Limited, the service is a joint venture by Geetha Arts and My Home Group. Aha creates original Telugu content across various formats that include movies, web-series, and non-fiction shows.

The video streaming app has gained one million subscribers within a year of launch. Now sporting 1.8 million paid subscribers and 40 million+ users, aha caters to Andhra Pradesh and Telangana. The annual subscription for aha Tamil is also available for audiences at an affordable price of Rs 365, which is Re 1 per day.

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