Hoopr has integrated its music-licensing catalogue into Adobe Express, positioning the move as a step towards making rights-cleared, policy-compliant music easier to use at creator scale.
The integration arrives as India becomes a key growth market for Adobe Express, with the platform’s local creator base expected to expand sharply in the years ahead. For Hoopr, the tie-up provides direct distribution inside a creation tool, placing licensed music at the point where creators are actually editing and publishing content.
Via a pre-built Hoopr plugin, Adobe Express users can access a curated catalogue of 300+ fully rights-cleared tracks at no additional cost, and add music to videos and visual assets in a single click. Hoopr says this reduces the friction typically associated with licensing, while supporting compliant usage across platforms including YouTube and Instagram. Users looking for a broader premium selection can also move from Adobe Express to Hoopr’s platform to discover and license additional tracks.
Hoopr is also framing the partnership as a response to a wider industry problem. Copyright systems built for broadcast and film have struggled to keep up with the speed and volume of short-form video, branded content and creator-led media. By embedding licensing directly into Adobe Express, Hoopr is aiming to shift compliance from an after-the-fact fix to something built into the creative workflow, with clearer usage boundaries, rights metadata and automated royalty reporting.
The company says the integration supports its broader goal of mainstreaming ethical music use in India, combining culturally relevant repertoire across languages and regions with transparent compensation for artists. Hoopr added that the Adobe Express integration could also expand cross-border opportunities, enabling Indian artists on Hoopr to monetise usage by global creators, while international labels and artists gain compliant routes into the Indian market.
“Copyright compliance cannot be an afterthought in a creator-first internet. It has to be designed into the product experience itself,” said Gaurav Dagaonkar, Co-Founder and CEO, Hoopr. “As content creation becomes real-time and high-volume, music licensing needs to move just as fast. Our integration with Adobe Express embeds rights clarity, defined usage boundaries, and transparent royalty accountability directly into the creation workflow, supporting over 400,000 creators and 200+ brands, helping platforms remain policy-ready, and ensuring that artist earnings are tracked and reported in alignment with collecting societies such as the Indian Performing Right Society (IPRS).”
Meghna Mittal, Co-Founder and CRO, Hoopr, added: “The future of the creator economy depends on systems that make compliance intuitive, not complex. By integrating fully licensed, culturally relevant music directly into a widely used creation platform like Adobe Express, we are building scalable infrastructure aligned with evolving platform policies, global copyright norms, and rights-management frameworks including IPRS. This partnership allows creativity to scale responsibly, protecting creators from takedown risk, enabling platforms to operate compliantly by design, and creating ethical, auditable revenue streams for artists and rights holders.”
Hoopr said the Adobe Express integration is an early milestone in a wider plan to build licensing infrastructure that keeps pace with real-time content creation, while maintaining legal clarity, transparency and fair compensation for rights holders.
