Generative AI is rapidly transforming industries, and the music and audiovisual sectors are no exception. While AI brings innovation and convenience, it also raises critical concerns about the livelihood of creators who form the heart of the entertainment ecosystem.
A new global study, commissioned by CISAC (the International Confederation of Societies of Authors and Composers), has revealed eye-opening numbers: revenues for tech companies offering Generative AI services are projected to skyrocket from €3 billion today to €64 billion by 2028. Meanwhile, human creators face staggering losses—up to 24% of their music revenue and 21% in audiovisual—totaling a jaw-dropping €22 billion by 2028.
AI’s ability to generate music and video content is growing at an unprecedented pace. By 2028, AI-generated music could make up 20% of revenue from streaming platforms and dominate 60% of music libraries’ earnings. For filmmakers, translators, and screenwriters, the story isn’t much different. Translators for dubbing and subtitling are projected to lose 56% of their revenue, while screenwriters and directors face a 15–20% decline.
What’s driving this shift? AI tools, trained on human-made works, often use creators’ intellectual property without proper licensing or compensation. This creates a massive imbalance where tech companies rake in profits, while the creators who fuel the AI revolution are left struggling.
In India, home to a rich pool of musicians, lyricists, screenwriters, and directors, the stakes are especially high. AI-generated content could flood streaming platforms and disrupt traditional income streams. According to Rakesh Nigam, CEO of the Indian Performing Rights Society (IPRS), “While AI opens doors to innovation, it’s also threatening the livelihoods of the very creators who make this innovation possible. Fair policies are essential to protect our creative community and ensure creators are compensated for their invaluable contributions.”
CISAC President Björn Ulvaeus, known for his work with ABBA, highlights a critical crossroads: “AI can unlock incredible opportunities for creators, but if poorly regulated, it could also destroy careers and cultures. The decisions policymakers make today will shape the future for millions of creators worldwide.”
CISAC is urging governments to enforce regulations that protect creators’ rights, ensure transparency in how AI-generated content is made, and establish fair compensation for creators whose works are used to train AI systems. Without these measures, creators risk being sidelined in an industry increasingly driven by algorithms.
The study underscores the need for ethical policies that place creators at the center of the AI revolution. Ángeles González-Sinde Reig, CISAC’s Vice-President and an acclaimed filmmaker, stresses: “Creators are not an afterthought. AI must work with us, not replace us. Transparency, accountability, and fair remuneration must be non-negotiable.”
As we navigate this new territory, one thing is clear: the human touch behind every song, story, and screenplay is irreplaceable. Policymakers and the industry must act now to safeguard the future of creativity—not just for creators, but for the audiences who cherish their work.
India’s vibrant music and film industries are at a turning point. By prioritizing creators’ rights and embracing balanced AI regulations, we can ensure that innovation thrives without erasing the soul of our creative heritage.
