Diljit Dosanjh, the ‘Super Singh of Punjab’, has announced a partnership with Warner Music, the first time he’s signed a deal with a major record company. Dosanjh has found fame as an actor, singer, songwriter, and television presenter.
Dosanjh will be working with Warner Music to amplify his global music career. He has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz, who announced his own partnership with Warner Music last year.
The Punjabi singer has starred in some of the most critically acclaimed and commercially successful Bollywood and Punjabi movies – ‘Honsla Rakh’, ‘Jatt & Juliet’, ‘Jatt & Juliet 2’, ‘Punjab 1984’, ‘Sardaar Ji’, ‘Super Singh’, ‘Sajjan Singh Rangroot’, ‘Shadaa’ and ‘Udta Punjab’.
Dosanjh also enjoys a parallel stellar music career. He has recorded 13 studio albums and established himself as one of Punjabi music’s biggest stars. His 2020 album ‘G.O.A.T’. was featured on Billboard’s Global Chart and went Top 20 in Canada. His latest track ‘Lover’ has already generated more than 68 million views on YouTube.
Diljit Dosanjh, says, “I’m delighted to be collaborating with Warner Music. Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts. I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process. I’m just so proud to be playing my part in putting Indian music firmly on the global map.”
Max Lousada, CEO, Warner Recorded Music, comments, “Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide and become a truly global name. We’re really honoured to have Diljit sign to Warner Recorded Music.”
Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, says, “Just signing this deal has been an exhilarating process. From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world. We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.”
Jay Mehta, Managing Director, Warner Music India, concludes, “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity. His songs are already a rage with anybody who enjoys Punjabi music across the globe.”
Listen to Diljit Dosanjh’s music here.