The Music Division of Dharma Cornerstone Agency (DCA) has expanded its roster by adding 10 new artists.
The new additions feature prominent artists such as Jubin Nautiyal, Shakti Mohan, Palak Muchhal, Arjun Kanungo, Celina Sharma, Abhijit Vaghani, Abhay Jodhpurkar, DJ Nemo, DJ Nesz, and Shivvyy.
The roster includes notable names like Neeti Mohan, Amaal Mallik, Monali Thakur, Sagar Bhatia, Nikhita Gandhi, Nakash Aziz, Laqshay Kapoor, and Shreya Jain.
Born from the collaboration between Dharma Productions and Cornerstone Agency, DCA’s Music Division has rapidly become a significant player in managing talents across Bollywood and the indie music scene.
According to an EY Survey, only 56% of music creators in India have access to the necessary equipment and infrastructure. DCA aims to address this by supporting and showcasing these talents to a wider audience. The agency’s mission is to passionately execute their artists’ visions and dreams, providing opportunities for growth and brand development through digital presence and PR.
Hamza Kazi, Head of the Music Division at DCA, emphasized the agency’s goal to support both established and emerging talents. “I am pleased to share that DCA Music is expanding its artists roster. With this onboarding, we seek to shape and refine each artist’s career and unify the dreams and potential of each associated talent,” Kazi said.
Jubin Nautiyal expressed his excitement about joining DCA, stating, “I am very excited to join hands with Dharma Cornerstone Agency Music Division, to represent my content and brand associations. Extending my relationship with Dharma Productions to the agency will add more value to my brand as an artist and create exceptional collaborations.”
Arjun Kanungo, both an artist and an entrepreneur himself, added, “I am honoured to partner with DCA. This collaboration marks an exciting milestone for all our current and future artists. We extend our heartfelt gratitude to DCA for recognizing our potential and providing us with the opportunity to elevate our vision.”
In 2023, DCA Music experienced 120% growth and aims for further expansion this year. The agency plans to explore new revenue streams such as background music, synch deals, music-related brand solutions, and intellectual properties.