Billboard is set to make its official entry into India, marking a significant moment for one of the fastest-expanding music markets in the world. The global music media brand announced the launch of Billboard India on November 3, in partnership with Other Side Ventures Pvt. Ltd.
The new venture will introduce a full suite of Billboard products tailored for India, including chart offerings, editorial and multimedia content, artist profiles, data-driven insights, merchandise and dedicated live experiences. The rollout is expected to begin in early 2026, with the platform spotlighting Indian music and talent for both domestic and global audiences.
Billboard’s arrival comes at a time when India’s live events market is scaling rapidly, the independent scene is maturing, and local streaming consumption continues to break records—positioning the country as a strategic focus for global music players.
“India’s music scene is one of the most dynamic and culturally rich in the world,” said Mike Van, CEO of Billboard. “With the launch of Billboard India, we’re thrilled to recognize the country’s extraordinary diversity of sounds and artists, while connecting India’s thriving music community to our global stage.”
Leading the partnership on the India side is Priyanka Khimani, who has served as media adviser and key driver of the initiative.
“It will be refreshing for India to have one unifying voice to measure and highlight all the incredible growth and success our music industry is experiencing,” Khimani noted. “The vision is for Billboard India to be a world-class experience powered by robust data and resources—one that identifies and celebrates talent, and builds influence and prestige around Indian music.”
Billboard India will operate out of Mumbai, with editorial leadership and team appointments to be announced in the coming months.
