Artium Academy, an online music learning and community platform has raised $3 million in funding led by Chiratae Ventures, a technology venture capital firm focused on growth-stage startups in the Indian market.
The funding round also saw investing from other early-stage entities such as Anicut Capital, Jet Synthesis and Whiteboard Capital as well individual entrepreneurs like Madhusudhan R (Co-founder, M2P Finance); Priyamvada Balaji (Executive Director – Lucas Indian Service); Varun Alagh (Co-founder, Mamaearth); Piyush Shah (Co-Founder, InMobi Group); and Vikas Dosala (Co-founder, Fraazo) among others.
The funds raised will go towards the expansion of Artium’s operations along with penetrating markets outside of India.
Artium Academy lessons and courses from India’s best in the form of live one-on-one online classes, interactive masterclasses and a vast library of recorded content. Its performance-based curriculum for both vocals and instruments are designed and certified by artistes such as Sonu Nigam, KS Chithra, Shubha Mudgal, Aruna Sairam, Louis Banks, Raju Singh, Gino Banks, Aneesh Pradhan and Ananth Vaidyanathan who also comprise Artium’s Academic Board. Leading voice expert, Ananth Vaidyanathan has recently been brought on board as Chief of Pedagogy of the Academy.
Founded in 2021 by Ashish Joshi, Vivek Raicha and Nithya Sudhir, Artium Academy using proprietary technology and AI-enabled studios with learning tools, enabling learning from hundreds of certified teachers that cater to thousands of paid learners across the world.
“Our vision is to make music learning more relevant, participative, and engaging where a user can take the journey of a learner to a performer to a potential influencer with our music tech platform,” said Ashish Joshi, Founder and CEO.“We are building AI based assessment and prescription tools to aide efficient learning and performing, thereby offering qualitative pedagogy to the learners globally.”
“Chiratae’s Consumer Tech report talks about passion creators, and we see a significant opportunity in the passion / extracurricular learning space,” said Anoop N Menon, Principal and Consumer Tech-lead of Chiratae Ventures. “We believe that performance arts for Indians living here and abroad is a significant addressable market which has no age limits as well. Artium’s depth of pedagogy combined with tech-first approach to build a scalable learning and performance platform stands out from other extracurricular horizontal platforms.”
“We are delighted to receive support from a strong investor group led by Chiratae Ventures,” said Vivek Raicha, Co-founder of Artium Academy. “This capital will help us accelerate our plans to develop new offerings and expand into newer markets, especially to the diaspora population outside of India. It will also allow us to invest in product and content led organic channels for learner acquisition.”
Recently, the academy collaborated with Warner Music India and Global Music Junction (GMJ) to create original music content under the brand Artium Originals.
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