Aqilliz, a Singapore-based blockchain-as-a-service company for the Web3 world, has announced the launch of a curated music and entertainment NFT marketplace, WishWorld. The new marketplace has been developed in partnership with One Mercuri, a multi-domain business group headquartered in India.
WishWorld provides creators and artists with a platform to exchange their creations with their fans in the form of exclusive experiences. Fans, in turn, will be given an opportunity to directly exchange their collections with other community members as well.
The first set of assets to drop on WishWorld will be an exclusive collection from Music Maestro Ilaiyaraaja. This includes 8,000+ songs he has composed in 9 languages and more than 100 unreleased albums from his treasured personal collection.
WishWorld will be releasing this as digital collectibles with the original soundtrack, along with anecdotes, features, and even musical notes from these compositions.
Sriram Bakthisaran, Managing Director of One Mercuri said, “We received numerous proposals and evaluated several offers received the world over to build an NFT marketplace addressing the Indian music and entertainment industry and decided to partner with Aqilliz for the fact that they have built a robust platform that is very unique. Their approach towards treating the content as a coveted asset keeping the consumer at the centre is what we liked the most.”
Gowthaman Ragothaman, CEO of Aqilliz said, “There is too much being talked about NFTs without a strategy in place. We look at NFTs as a consumer engagement tool that brings a brand closer to the consumer. NFTs cannot be treated as a one of sale or a gimmick; it needs to be treated as an extension of the brand in the virtual world. I am extremely honoured to be launching this marketplace with none other than the Maestro himself to start with and sincerely thank Sriram for giving us this opportunity.”
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