Anara Publishing inks deal with OTT platform MX Player

Anara Publishing has inked a deal with MX Player for a theme featured on the OTT platform’s new crime thriller, ‘Dharavi Bank’.

The track, ‘Ariraro’ is a lullaby in Tamil for the series’ protagonist Thalaivan presented by Anara Publishing’s New Delhi-based duo Shadow and Light.

The boutique publishing company Anara Publishing is actively seeking opportunities across the global music market for their unique roster. Having debuted in the Indian music market almost five years ago, Anara is dedicated to the developing sync licensing landscape in the territory.

Director of Anara Publishing Deborah Smith said “We really enjoy getting unique music briefs and love to work closely with production houses as music supervisors, so, I’m proud to see this one for ‘Dharavi Bank’ finally released. When I launched Anara Publishing five years ago, I never thought that I would be spending hours listening through Tamil lullabies, but that’s the joy of working in the Indian market. A special shoutout must go to Deepa Seshadri from the Anara team who co-ordinated this project to get the most perfect track, and huge congratulations to Shadow and Light and MX Player for the successful release of ‘Ariraro’ and ‘Dharavi Bank’! With ‘Dharavi Bank’ being the first of many OST projects to launch over the next 12 months, Anara Publishing offers the perfect solution for your needs under one roof.”

Shadow and Light said, “For the longest time we have wanted to compose for visual media, so, this has been a dream debut for us. We love writing about dark themes, so to work with a comforting concept like a lullaby but bring in an eerie twist in it was just really exciting for us. A humble salute to Deborah and Deepa for making this happen. We were elated to know that the lovely folks at MX Player enjoyed our work including the clever usage of certain words. We really respect that acknowledgment and their attention to detail and hope this is the start of many projects.”

MX Player’s Chief Content Officer, Gautam Talwar, said, “The creation of music is a very subjective process and Anara Publishing deeply understands the creative brief. They worked hard and diligently to make sure that they created a piece of music that works perfectly for the project. It was a pleasure working with the creative team at Anara on our show Dharavi Bank and we hope to continue this relationship across many shows in the future.”

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