Co-Founder, DESI TRILL
Shabz Naqvi is a pioneering figure in the British music industry, recognised for his creative vision, genre-defining sound, and contributions to global music culture. As Co-Founder of DESI TRILL, he is leading a bold new movement that reimagines the intersection of South Asian music and contemporary global genres. With a career spanning artist development, production, and entrepreneurship, Shabz has consistently been at the forefront of cultural innovation in music.
Early Career & Music
Shabz began his musical journey at the age of 16, discovering music production through his elder brother’s equipment and quickly developing a passion for creating original sounds. He went on to become a founding member of the influential British music collective So Solid Crew, a groundbreaking act that achieved chart-topping commercial success in the UK and earned widespread industry acclaim, including multiple major music awards. Growing up in South London’s rich multicultural environment deeply shaped his musical identity, inspiring a sound that blends cultural heritage with contemporary influences.
Transition to Entrepreneurship
Building on his experience as an artist and producer, Shabz expanded into entrepreneurship with a mission to create new pathways for cultural representation in music. Driven by a desire to celebrate South Asian identity on a global stage, he co-founded DESI TRILL, a platform designed to champion emerging talent and build a new sonic movement rooted in cultural fusion. His entrepreneurial vision reflects a commitment to creating not just music, but an ecosystem that empowers artists and reshapes global narratives around Desi music.
About the Company
DESI TRILL is a global music company co-founded by Shabz Naqvi and Ty-Ty Smith, created to redefine contemporary music through the fusion of Hip Hop, R&B, and South Asian musical influences. Positioned as both a genre movement and cultural platform, DESI TRILL seeks to create a new global sound that bridges identities, audiences, and creative communities. Distributed worldwide by Universal Music Group, the company is focused on elevating South Asian talent and expanding the global footprint of Desi music through innovative artist development and culturally resonant storytelling.
Impact & Vision
Through DESI TRILL, Shabz is helping shape a future where South Asian artists and sounds occupy a more prominent place in mainstream global culture. His work champions cultural authenticity while embracing experimentation, collaboration, and cross-genre innovation. With a vision rooted in inclusivity, representation, and global creative exchange, he continues to build platforms that challenge convention and celebrate the evolving identity of modern music.
