Virgin Music Group has partnered with Punjabi singer and actor Sunanda Sharma for global distribution across her future releases.
The partnership officially begins with the release of Sharma’s latest single JOGI, which released on May 21.
The deal adds another Punjabi artist to Virgin Music Group’s growing India-focused distribution business as international music companies continue investing in regional Indian repertoire with global streaming potential.
Speaking about the collaboration, Mukesh Sharma said, “We are extremely excited to welcome Sunanda Sharma to the Virgin Music Group family. Sunanda is one of the most loved and impactful voices in Punjabi music today, and we are proud to partner with her for worldwide music distribution. With Virgin Music Group’s international distribution network and strategic vision, we aim to take her music to audiences across every major market globally.”
He further added, “Sunanda’s beautiful new song “JOGI” is a perfect reflection of her versatility, emotion, and artistic growth. We are confident that this release will deeply connect with audiences worldwide and further strengthen the global reach of Punjabi music.”
Sharma said, “I am thrilled to collaborate with Virgin Music Group for global distribution. Their strong international reach and forward-thinking approach to music distribution perfectly align with our vision of expanding Punjabi music worldwide. Together, we aim to bring our music to wider audiences and create meaningful opportunities for growth in the global music landscape. We are also excited about “JOGI” and look forward to sharing it with fans worldwide.”
