Associate Director, Marketing,
Warner Music India & SAARC
Shilpa Bhatia is a dynamic marketing and brand strategist currently serving as Associate Director, Marketing at Warner Music India & SAARC. With over a decade of experience across PR, digital marketing, and brand strategy, she has emerged as a key force in shaping culturally resonant artist narratives. At Warner Music India, she plays a pivotal role in driving artist growth, building impactful campaigns, and amplifying South Asian music on a global stage through innovative storytelling and strategic positioning.
Early Career & Music
Shilpa Bhatia began her career at the intersection of public relations and digital media, where she developed a strong foundation in brand communication and audience engagement. Working across entertainment and lifestyle sectors, she built expertise in crafting narratives that connect culture, content, and commerce. Experience across entertainment and early music-focused work deepened her understanding of audience behaviour and led to her transition into the music industry.
Strategic Leadership
In her current role, Shilpa Bhatia leads high-impact marketing strategies for a diverse roster of artists, focusing on building long-term cultural relevance rather than just short-term visibility. She is known for blending data-driven insights with creative storytelling to design campaigns that travel across platforms and geographies. Her leadership reflects a deep understanding of how music intersects with youth culture, digital ecosystems, and global consumption patterns, making her a key driver of Warner Music India’s evolving brand voice in the region.
About The Company
Warner Music India, launched in 2020, is one of the country’s leading music labels, representing a diverse roster of domestic and global artists including Darshan Raval, Diljit Dosanjh, King, Sanjith Hegde, Coldplay, Dua Lipa, and Ed Sheeran. Focused on nurturing mainstream and independent talent from India and South Asia, it helps them scale globally through its extensive network, strategic partnerships, and cutting-edge marketing capabilities.
Impact & Vision
Shilpa’s work is centered on elevating Indian and South Asian music beyond borders by building culturally rooted, globally relevant artist brands. She is part of a new wave of leaders reshaping music marketing from campaign-led execution to ecosystem-driven growth. Her focus lies in creating sustainable artist journeys, enabling cross-border collaborations, and positioning India as a key force in the global music narrative.
