Branded Content | Intern – Only Much Louder

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India’s first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include:

• Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.

• Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences

• OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

• OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.

• EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.

• OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

Responsibilities: 

1. Assist in developing and executing digital &  influencer first marketing strategies and campaigns across social media platforms.
2. Assist in identifying and building relationships with prominent influencers and content creators across YouTube and Instagram.
3. Brainstorming new, creative approaches to influencer campaigns.
4. Assist in conceptualizing and sourcing content ideas from creators and influencers.
5. Liaising with the talent managers to create, coordinate and execute content marketing strategies across different channels.
6. Liaising with media and analytics and production teams to execute campaigns with team’s guidance
7. Assist in preparing pitch presentations & budget sheets
8. Research on-going consumer trends, competitors, target audience & brands

Candidate Requirements: 

1. Adequate exposure to the Digital universe across platforms & formats
2. Should consume content on a daily basis
3. Interest in creator/ influencer focussed marketing
4. Keep abreast of emerging social media trends and influencers/ creators across social media platforms
5. Should know how to use Powerpoint and Excel sheets well
6. Should be able to handle multiple campaigns/creators/brands with ease
7.  Effective time management skills – should be able to manage their time well
8.  Good written, presentation & communication skills
9. Quick and enthusiastic learner

Min Educational Qualification –Graduate

Background – Preferably Mass Media, Advertising, Marketing & Art/Culture

Work Experience –0 – 6 months

Experience/Exposure Areas – In the field of or related to Digital Marketing, Social Media Marketing/ Advertising, Content Marketing, Advertising/Marketing, Film/creative/media production, Creative/brand strategy

Our values:

1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
2. We demonstrate honesty, excellence and commitment to success
3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
4. We make mistakes, but only to learn from them to build resilience
5. We take care of ourselves and our colleagues
6. We are our own managers
7. We are committed to equality and inclusion
8. We are mindful of the strain on the Earth’s resources and are committed to reversing the trend with our behaviors where possible