Virgin Music India, a leading supporter of independent artists and labels, has announced a distribution partnership with the acclaimed singing duo – Sukriti and Prakriti Kakar – for their new label, SuPra.
The duo, known for their previous hits like ‘Kehndi Haan Kehndi Naa’ and ‘Majnu’, is now preparing to release multiple singles in collaboration with Virgin Music India. Their debut release under the SuPra label, is titled ‘Saath Tere.’
Written and composed by Abhijay Sharma, “Saath Tere” symbolizes embarking on a journey with a loved one. The music video captures the sisters’ exploration of the world, celebrating moments of adventure and discovery.
Sukriti and Prakriti, said, “We are thrilled to embark on this new innings in our life with Virgin Music India and our new label – SuPra. Being the first music video under our own banner makes ‘Saath Tere’ very special. But there’s more to it than just being our debut track. This song came to us while we were lost in the beauty of some breathtaking landscapes during our New Year’s holiday as we found home in each other’s company. According to us, this is a snippet of our little holiday and I hope that everyone can relate to it as it will take one back to a cherished memory or makes them want to embark on a new one.”
Amit Sharma, Country Manager, Virgin Music India, said, “As Virgin Music India, we’re excited to witness Sukriti and Prakriti Kakar embark on their musical journey with their own label. This move showcases their entrepreneurial spirit and determination to carve their path in the industry. With our global presence and extensive network, we look forward to supporting them in their endeavours, facilitating global collaborations, and providing strategic marketing initiatives. We are committed to empowering independent artists like Sukriti and Prakriti by leveraging our global strength, enabling them to reach new audiences and achieve greater success in the ever-evolving music landscape.”
