Atti Culture
Biography & Career Highlights
Vidya Venugopal is an artist-first music executive, talent manager, and IP lawyer whose career bridges the worlds of law, creativity, and independent music entrepreneurship. Her relationship with music began early, sparked by an early-age AR Rahman concert experience in Chennai that revealed the transformative power of music and live performances. Today, as Director at Atti Culture – a rising independent label and creative house – she leads artist development, operations, creative production, and legal strategy, shaping the careers of some of the most promising independent voices emerging from South India
Early Career & Music
Vidya began her professional journey as a lawyer, specializing in contracts and intellectual property across firms in India and later in Los Angeles. Her time in LA, where she worked closely with young creatives navigating complex contracts, exposed her to the gaps in legal awareness for artists and catalyzed her shift toward the entertainment industry. Returning to India, she discovered her calling within independent music, bringing together her legal expertise and passion for storytelling to support artists in a more holistic way.
Transition to Entrepreneurship
Vidya’s entrepreneurial journey took shape at Atti Culture, a newly formed independent music label and production house founded by music producer ofRO and filmmaker Ken Royson in Chennai. Starting with limited resources and an experimental vision, Vidya quickly grew into an important force within the company. Her role expanded across talent management, operations, marketing strategy, creative direction, and executive production – enabling her to support artists end-to-end, from ideation to release to live performance. Her ability to merge legal protection with creative empowerment has made her a trusted guide for independent artists navigating the evolving Indian music landscape.
About The Company
Atti Culture is a Chennai-based independent label and creative collective committed to spotlighting authentic Indian voices outside the mainstream film ecosystem. Built by artists for artists, the company nurtures original music, visual storytelling, and artist branding rooted in culture, identity, and contemporary expression. With a focus on South Indian music, Atti Culture has become a hub for genre-blurring creativity – from music production and video creation to brand collaborations and live events. With Vidya as Director, the label has strengthened its foundation as a dynamic incubator for independent talent with a sharp strategic, legal, and creative backbone.
Impact & Vision
With Vidya’s help, Atti Culture has successfully scaled multiple independent Tamil artists into mainstream recognition – securing them major label album deals, film opportunities, global tours, brand partnerships, and securing sustainable revenue streams. Beyond commercial growth, her mission is deeply rooted in building a fairer, more empowered ecosystem for independent musicians. Vidya advocates for safeguarding artists’ copyright, enabling transparent collaboration, and ensuring musicians can earn a dignified living from their craft. Her vision is to build a music industry in India where independent stories thrive, artists understand and control their rights, creativity is respected, and audiences continue to embrace authentic, diverse voices. With a combination of legal clarity, creative strategy, and heartfelt mentorship, she aims to help shape the future of Indian independent music into a movement that is equitable, global, and artist-driven.
