Vice President – Content Marketing & Business Development, PDL
Uzma Aman Khan is an Indian music industry executive and content strategist, currently serving as Vice President – Content Marketing & Business Development at Phonographic Digital Limited (PDL). With over a decade of experience across Bollywood, regional music industries, and global digital platforms, she has built a career at the intersection of content strategy, platform partnerships, and audience development.
Her work is defined by a deep understanding of how music travels across languages, platforms, and markets, enabling her to position Indian repertoires for both domestic success and global discovery.
Early Career & Music
Uzma Aman Khan’s early career was rooted in digital music strategy and platform ecosystems, where she worked across major music companies including T-Series and Believe. During this time, she developed expertise in editorial strategy, digital marketing, and platform partnerships, working closely with global DSPs to expand the reach of Indian music catalogues.
Her work extended across both Hindi and regional repertoires, allowing her to understand the nuances of audience behavior, playlisting ecosystems, and cross-territory consumption patterns. This early exposure laid the foundation for her ability to navigate both mainstream and regional music markets with equal depth.
Strategic Leadership
Uzma Aman Khan’s leadership journey has been defined by her ability to bridge content, platforms, and markets. During her tenure at Aditya Music, where she served as Head – Digital Content & International Business, she played a key role in optimizing Telugu film music and regional catalogues for a streaming-first environment. Her work aligned large-scale film releases with evolving digital consumption patterns, ensuring sustained performance across platforms.
She further expanded her impact through her work on major Bollywood releases, including chart-dominant soundtracks such as Kabir Singh, where she led multi-platform distribution, global DSP coordination, and cross-territory strategy.
At Phonographic Digital Limited, she now leads content marketing and business development across a vast and diverse catalogue spanning 13+ Indian languages. Her approach focuses on language-specific and culturally contextual strategies, ensuring that each catalogue is positioned in alignment with platform algorithms, audience behaviour, and long-term monetization potential.
About The Company
Phonographic Digital Limited (PDL) operates as a key infrastructure provider for India’s recorded music industry, offering digital distribution, rights management, and royalty processing services to a wide network of labels and rights owners. Its ecosystem spans multiple languages and genres, supporting both mainstream and regional music across India’s diverse cultural landscape.
Through its partnerships with major digital service providers and its integrated technology platforms, PDL enables large-scale catalogue management, marketing, and monetization, helping rights owners navigate the complexities of the digital music economy.
Impact & Vision
Uzma Aman Khan’s impact lies in her ability to translate India’s linguistic and cultural diversity into scalable digital performance. Her work reflects a balance between data-driven strategy and cultural sensitivity, ensuring that regional and independent music can compete effectively in a global streaming environment without losing its identity.
Her vision centers on positioning Indian music for long-term growth by aligning content strategy with audience insight and platform dynamics. Through her role at PDL, she continues to contribute to a more inclusive and globally relevant music ecosystem, where both mainstream and regional voices are able to thrive across markets and platforms.
